All over the region local initiatives with publications on eco-gestures, good practices in hiking or on a consumption of local products have emerged.
By spreading the same purpose, the message becomes stronger and aims to raise awareness among tourism actors and visitors.
Thus, it was decided to build on the communication initiated by the Tourist Office of the Gulf of Morbihan and to decline the Traveler’s Charter to all the Breton Offices involved.
A charter for everyone
Whether you are inhabitants, secondary residents or visitors, the “Let’s travel together” charter invites:
- to move towards more virtuous behaviors,
- to adopt sustainable and responsible practices,
- to strengthen the feeling of welcome on the Breton territory,
- to cultivate the difference and make tourism professionals and institutional actors.
A quirky tone
The tone is deliberately quirky, the iconography is simple, the communication is positive, with a dash of humor, even poetic, in order to highlight the welcome, raise awareness and give a good image of the territory.